Ruff N Rolldurable plush
Ruff N RollTwelve-inch plush animals with double-stitched seams and a squeaker.
We make the things that get chewed, scratched and dragged around the house.
Pet Obsession designs, manufactures and imports pet apparel, plush toys, cat furniture and cleanup supplies for independent pet retailers. Out of New York since 2002.
2002Year founded
2,400+Retail doors served
11–50People on the team
6Sourcing countries
What we make
Four categories, built for the peg wall of an independent pet store and priced so they move.
One supplier for the whole aisle end.
We design every piece in New York, make it with factories we visit, and ship it from stock we hold here.
Small case packsStock on handTested on real dogs
ApparelHoodies and sweaters, sold by size run.
Plush toysDurable plush with a squeaker inside.
Cat furnitureSisal posts on a weighted base.
Walk and cleanupWaste bags that fit a standard dispenser.
Our brands
Four house brands, each built around one job and one shelf.
Pet Obsession ApparelHoodies with a line on the back that makes the owner laugh at the register.
scratch & stay
Scratch & StaySisal posts on weighted bases, sized for apartments.
Pick Up
Crew
Crew
Pick Up CrewLeak-proof waste bags on rolls that fit any standard dispenser.
How we work
We own every step between the sketch and the shelf.
Step 1
Designed in New York
Every product starts as a sketch and a swatch, usually after a retailer tells us what keeps coming back.
Step 2
Made in factories we have walked
A short list of partners we visit in person. Nothing moves until we have seen the line it runs on.
Step 3
Inspected before it sails
Seams pulled, posts tipped, bags filled. A container does not leave on a promise.
Step 4
Stocked here, shipped fast
Order two cases or twenty. It ships from our warehouse, not from a port six weeks out.
What it means to make pet supplies
A pet cannot read a label, complain, or return anything. Everything we do follows from that.
The animal is the customer
The person pays, but the dog decides. We test on the animal before we test the price.
Safe is not a feature
No loose eyes, no toxic dye, no fill a dog can pull out in one go. We pay for testing whether or not anyone asks.
Independents first
Case packs, margins and minimums are set for the shop with one location, not for a big box.
Say what is true
If a toy is not indestructible, the tag does not say indestructible. Buyers remember an honest spec.
The people who answer the phone
A small team, on purpose. A buyer can reach the person who designed the thing they are asking about.
Daniel Okonkwo
President
Joined in 2006 as a Northeast sales rep. Still walks every trade show floor.
Priya Ramachandran
Head of Product
Fifteen years in soft goods. Owns the sketch, the sample and the call to kill it.
Marcus Whitfield
Director of Sourcing
Runs the factory list and the inspection schedule. On a plane one week a month.
Elena Torres
Sales Director
Started behind the counter of a pet store in Queens. Knows what moves off a peg.
Kenji Sato
Operations Manager
Runs the warehouse and the order desk. A Tuesday order ships Tuesday night.
Where you will find us
Independent pet retailers and regional chains across North America carry the line.
Feeders Pet Supply
Kentucky, Indiana and Ohio
Chow Hound Pet Supplies
Michigan
All Pet Supply & Equine
Full brand shop
Barkley & Main
New England, 14 stores
Riverbend Pet Market
Pacific Northwest
Halcyon Pet Co.
Texas and Oklahoma
Northgate Animal Supply
Ontario, Canada
The Whole Hound
Mid-Atlantic
From the people who stock us
They sent a replacement case before I finished describing the problem. That is the whole relationship in one sentence.Rachel IyerOwner, Barkley & Main, Providence
The hoodies sell out every October, and they have never once told me the container is late.Tom BergstromBuyer, Riverbend Pet Market, Portland
Small case packs are the reason I can carry them at all. I do not have a back room the size of a warehouse.Yvette CharbonneauOwner, Northgate Animal Supply, Ottawa
Open a wholesale account
Line sheets, case packs and wholesale pricing are sent on request. Tell us the store and the territory and we will route you to a rep.
Head office
New York, NY
Founded
2002
Trade
Manufacturer and importer
Channel
Independent pet retail
