We make the things that get chewed, scratched and dragged around the house.

Pet Obsession designs, manufactures and imports pet apparel, plush toys, cat furniture and cleanup supplies for independent pet retailers. Out of New York since 2002.

A Shiba Inu in yellow sunglasses sitting on a pink studio backdrop
2002Year founded
2,400+Retail doors served
11–50People on the team
6Sourcing countries

What we make

Four categories, built for the peg wall of an independent pet store and priced so they move.

One supplier for the whole aisle end.

We design every piece in New York, make it with factories we visit, and ship it from stock we hold here.

Small case packsStock on handTested on real dogs
A small dog in a red hoodie on a red backdrop
ApparelHoodies and sweaters, sold by size run.
A black terrier holding a plush toy
Plush toysDurable plush with a squeaker inside.
A ginger cat resting on a scratching post
Cat furnitureSisal posts on a weighted base.
A Pomeranian sitting on a yellow backdrop
Walk and cleanupWaste bags that fit a standard dispenser.

How we work

We own every step between the sketch and the shelf.

Designed in New York

Every product starts as a sketch, usually after a retailer tells us what keeps coming back.

Factories we have walked

A short list of partners we visit in person. Nothing moves until we have seen the line.

Inspected before it sails

Seams pulled, posts tipped, bags filled. A container does not leave on a promise.

Stocked here, shipped fast

Order two cases or twenty. It ships from our warehouse, not from a port six weeks out.

A Jack Russell terrier on a pink studio backdrop

What it means to make pet supplies

A pet cannot read a label, complain, or return anything. Everything we do follows from that.

The animal is the customer

The person pays, but the dog decides. We test on the animal before we test the price.

Safe is not a feature

No loose eyes, no toxic dye, no fill a dog can pull out in one go. We pay for testing whether or not anyone asks.

Independents first

Case packs, margins and minimums are set for the shop with one location, not for a big box.

Say what is true

If a toy is not indestructible, the tag does not say indestructible. Buyers remember an honest spec.

The people who answer the phone

A small team, on purpose. A buyer can reach the person who designed the thing they are asking about.

Daniel Okonkwo
President

Joined in 2006 as a Northeast sales rep. Still walks every trade show floor.

Priya Ramachandran
Head of Product

Fifteen years in soft goods. Owns the sketch, the sample and the call to kill it.

Marcus Whitfield
Director of Sourcing

Runs the factory list and the inspection schedule. On a plane one week a month.

Elena Torres
Sales Director

Started behind the counter of a pet store in Queens. Knows what moves off a peg.

Kenji Sato
Operations Manager

Runs the warehouse and the order desk. A Tuesday order ships Tuesday night.

Where you will find us

Independent pet retailers and regional chains across North America carry the line.

Feeders Pet Supply
Kentucky, Indiana and Ohio
Chow Hound Pet Supplies
Michigan
All Pet Supply & Equine
Full brand shop
Barkley & Main
New England, 14 stores
Riverbend Pet Market
Pacific Northwest
Halcyon Pet Co.
Texas and Oklahoma
Northgate Animal Supply
Ontario, Canada
The Whole Hound
Mid-Atlantic

From the people who stock us

They sent a replacement case before I finished describing the problem. That is the whole relationship in one sentence.
Rachel IyerOwner, Barkley & Main, Providence
The hoodies sell out every October, and they have never once told me the container is late.
Tom BergstromBuyer, Riverbend Pet Market, Portland
Small case packs are the reason I can carry them at all. I do not have a back room the size of a warehouse.
Yvette CharbonneauOwner, Northgate Animal Supply, Ottawa

Open a wholesale account

Line sheets, case packs and wholesale pricing are sent on request. Tell us the store and the territory and we will route you to a rep.

Head office

New York, NY

Founded

2002

Trade

Manufacturer and importer

Channel

Independent pet retail

Find us on LinkedIn
A black dog with a grey muzzle on a yellow backdrop